HOW TO CHOOSE QUALITY INSTANT COFFEE IN A MARKET FLOODED WITH INFERIOR OPTIONS

How often do you drink instant coffee like I do?

Personally, I enjoy it daily—sometimes even more than once—because of the high quality I seek out. However, importers often choose low-quality instant coffees in the African market due to their affordability.

A seasoned coffee drinker knows that excellent coffee doesn’t come cheap. So, when you come across a suspiciously cheap brand, it’s a clear indicator that the quality is lacking.

I recall an experience in Ndjamena, Chad, when I visited a shop to buy some instant coffee. The seller recommended a brand I had never heard of. When I inquired about the price, it was obvious from the low cost that it was of poor quality, so I chose not to buy it.

Unfortunately, many people across Africa fall into the trap of purchasing these low-quality coffees because they’re more affordable. What they don’t realize is that opting for these cheaper alternatives can not only compromise the flavor but also negatively impact their health.

Here are some key guidelines to help you choose a better instant coffee:

Flavor and Aroma: A rich, full-bodied flavor and a strong, pleasant aroma are signs of a quality brew.
Texture: The coffee should dissolve smoothly, leaving no granules or chalky residue behind.
Ease of preparation: It should be simple to prepare with just hot water or milk, offering convenience.
Shelf Life: Opt for instant coffee with a long shelf life for practicality.
Health Benefits: Some brands offer organic options or added nutrients, contributing to overall well-being.
Brand Reputation: Well-known and trusted brands are more likely to maintain higher standards and consistency.

If you’re interested, I can recommend specific brands or types of instant coffee that meet these criteria.

Remember, quality coffee is an investment in both taste and health!