HONORING THE BACKBONE OF THE COFFEE INDUSTRY: OUR FARMERS

The coffee industry is a global powerhouse, but at its core are the farmers—the unsung heroes who make it all possible. These are the individuals who dedicate their lives to cultivating the finest beans, often under challenging conditions, ensuring that we enjoy the rich flavors and aromas we love.

Yet, their contributions are often overlooked. It's time to change that narrative.

At the International Tea and Coffee Festival, happening from April 25–27, 2025, in Cotonou, Benin, we are committed to celebrating and valuing the role of farmers in the coffee business.

Why Farmers Deserve the Spotlight:

1️ Foundation of Quality: The journey of every excellent cup of coffee begins on the farm. Farmers' expertise, care, and innovation determine the quality of the beans.

2️ Economic Impact: Coffee farming supports millions of livelihoods worldwide, driving economies and sustaining communities.

3️ Cultural Significance: In many regions, coffee farming is more than a business—it's a way of life, deeply intertwined with traditions and identities.

What to Expect at the Festival:

• Dedicated Discussions: Highlighting farmers’ roles and the challenges they face.
• Showcase Opportunities: Farmers will connect with buyers, distributors, and coffee enthusiasts.
• Recognition and Networking: A platform to elevate their voices and forge impactful partnerships

By placing farmers at the heart of the festival, we aim to inspire a deeper appreciation for their work and foster a more inclusive, sustainable coffee industry.

Are you a coffee enthusiast, producer, distributor, or business professional? Don’t miss this unique opportunity to connect, learn, and grow.

📅 Mark your calendar: April 25–27, 2025
📍 Location: Cotonou, Benin, West Africa

Let’s come together to celebrate the backbone of the coffee business. 🌍

Contact us for more details:
📞 +229 59319731
✉️ festival@maisonduthetisane.com
🌐 www.maisonduthetisane.com/festival