TO DISTRIBUTE YOUR PRODUCTS IN AFRICA YOU SHOULD KNOW THIS

 One of the weaknesses of most importers and distributors in Africa that often causes shrinkage in their distribution is an inadequate understanding of the distribution and their market. They work on assumptions and often fail.

Most don’t even have a well-established distribution network and so leverage their longevity in business and not actually the operation of well-established sales points.

They get the products and sell them to whoever comes to buy them, sometimes with very little support from the manufacturers.

This model of distribution no longer works in a more and more competitive market like the African market.

Consumers go for products that are familiar to them, no matter the brands.

To succeed in the distribution in Africa, manufacturers must be ready to support their local dealers in establishing good and fluid distribution networks and not just ship the products to the importers and wait for the next order that doesn’t always come.

Manufacturers who don’t support local dealers in distribution will eventually get poor returns and may feel that the market is not productive, which is not true.

Manufacturers must create a collaborative working relationship with local importers and distributors for long-term business dealings.

At Claudice Business Services Ltd, we facilitate collaboration between manufacturers and local importers and distributors. 

We identify the right importers for products and assist the local importers in establishing their distribution networks.

You can reach us by WhatsApp at +237 0916 151 7911 or by mail at business@claudicebusiness.com.